Free Keyword Grouper Tool
Transform your keywords into Google Ads match types instantly
Professional keyword formatting tool for PPC campaigns, Google Ads, and SEO optimization.
Enter Your Keywords
Google Ads Match Types Explained
Exact Match [keyword]
Shows ads only when someone searches for the exact keyword or close variants. Provides the highest control and typically best conversion rates.
Phrase Match "keyword"
Shows ads when the keyword phrase appears in the search query in the same order. Offers good balance between reach and relevance.
Broad Match keyword
Shows ads for searches related to your keyword, including synonyms and variations. Provides maximum reach for discovery.
Why Use a Keyword Grouper Tool?
Our free keyword grouper tool simplifies the process of formatting keywords for Google Ads campaigns. Instead of manually adding brackets and quotation marks to hundreds of keywords, our tool automatically generates all three match types in seconds.
Benefits of Proper Keyword Match Types
- Better Campaign Control: Exact match keywords give you precise control over when your ads appear
- Improved Quality Score: Relevant keywords with proper match types improve your Google Ads quality score
- Cost Efficiency: Proper match types prevent irrelevant clicks and reduce wasted ad spend
- Better ROI: Targeted keywords typically have higher conversion rates
How to Use the Keyword Grouper
- Enter your keywords in the text area, one per line
- Click "Generate Match Types" to process your keywords
- Copy the formatted keywords for your Google Ads campaigns
- Import directly into Google Ads Editor or Ads interface